Sales Director (Director of Community Relations)

Wayne, NJ
Sales/Marketing
01-09-2019
The Bristal at Wayne NJ
Depends on Experience 
Full Time
Day Shift

The Bristal is a stellar provider of 5 star luxury senior living residences and services, is expanding rapidly.  At the present time, we are looking for a talented Director of Sales to sell our brand new Bristal of Wayne NJ community to potential families and residents.  This community will be 280 apartments featuring 5 star Assisted Living, Memory Care and Independant Living all under one roof.   This community will open in 6-8 months but we are looking for a Sales Director to start asap to work in the Sales Trailer and do pre-sales in anticipation of our grand opening. 

The Sales Director (Director of Community Relations) is responsible for maintaining maximum occupancy of the community by following the approved sales systems and, when fully occupied, developing a waiting list of future Residents.  Maintain accurate records in database for easy access and reporting. Ensure that The Bristal’s reputation is well presented within the community.

The Sales Director (Director of Community Relations) will ideally have sales or business development experience in an assisted living, healthcare, hospitality or similar environment. The talented sales professional placed in this role should possess excellent knowledge of the industry and be able to market our extraordinary assisted living residences to the surrounding community. This position will require predominately inside sales and some outreach to the community to generate leads and new business referral sources. Knowledge of referral sources in your geographical area preferred.

DUTIES AND RESPONSIBILITIES:

  • Greet all visitors in a warm, friendly manner.
  • Answer inquiry calls in a professional manner with the objective to obtain the most information about the caller and to schedule a visit to the community.
  • Team with the Executive Director to create an effective resident referral program, which turns referrals to residents.
  • Takes prospective Residents and/or families on a visit of the community. Appointments are expected to be pre-planned and well thought out.
  • Understand the REPS system and maintain active prospects database.
  • Liaison between the Bristal and community referral sources.
  • Follow the sales training system using the sheets found in sales training manual on public files.
  • Regular follow up with prospective residents, making a minimum number of outgoing calls per day with the goal of scheduling an appointment to visit the community.
  • Regular follow up with referral sources. Must allocate one days of outreach per week. Outreach will include doctors, elder law attorneys, hospitals, rehabs, and the like.
  • Completion of all required move in paperwork and the collection of rent monies prior to resident move-in.
  • Assist new resident to get acclimated into the community upon move in.
  • Manage all marketing inventory as directed.
  • Create and/or Host Marketing/Sales events.
  • Frequent and on-going networking with outside referral sources.
  • Belong to and attend, SUN (Senior Umbrella Network) and one additional local Community Associations each month with the purpose to attain  leads that visit the community each month.
  • Oversee accuracy of available apartment inventory.
  • Maintaining weekly traffic and census reports.
  • Complete a weekly outreach report.
  • Complete quarterly marketing strategy and competitive analysis reports.
  • Such reports are to be distributed to the Executive Director, Senior Vice President of Operations and VP of Marketing in the requisite interval.
  • Other duties as assigned by Executive Director  

QUALIFICATIONS:

  • Bachelor’s Degree in Business or Marketing preferred.
  • Must have the ability to “close” the deal.
  • Professional image.
  • Excellent telephone and communication skills.
  • Ability to relate well to the senior population.
  • Great organizational skills with the ability to concentrate on many tasks at once.
  • Computer literate with knowledge of MS Office.
  • Must be a Notary Public or attain the Commission within 6 months of hire.
  • Must be an independent worker.
  • Patience with perseverance and strong follow-up capabilities.